In new data presented at the FED Show in Madrid by Maria Rua Aguete, Omdia projects that traditional TV and online video revenues worldwide will exceed $1 trillion by 2030, led by social video advertising.
Per Rua Aguete, head of media and entertainment, and the team at Omdia, total revenues are forecast to increase from $775 billion in 2025 to $1.03 trillion in 2030. Digital formats, especially advertising, will drive those gains.
“Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized,” said Rua Aguete.
Online video will increase from $309 billion in 2025 to $540 billion in 2030 for a 53% share, up from 40%, concentrated around Meta, TikTok, and YouTube, which will generate approximately $400 billion in total streaming advertising revenues by 2030.
The figures reflect the increasing importance of mobile-first, short-form, and “highly personalized” video experiences. Discovery algorithms and creator ecosystems are driving engagement and monetization at scale, Omdia notes.
Meanwhile, online video subscription and transaction revenues will rise from $174 billion in 2025 to $216 billion in 2030, reflecting the maturity of the sector.
Legacy platforms will struggle, as linear TV advertising drops from $123 billion in 2025 to $113 billion by 2030, taking just an 11% share, down from 16%. Pay TV revenues (subscriptions and transactions) will drop from $169 billion to $159 billion.
“The industry is undergoing a profound transformation,” said Rua Aguete. “Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized. Meanwhile, traditional models such as linear TV and pay TV are in structural decline.”
