Viewers of The Roku Channel can now subscribe to Apple TV via its Premium Subscriptions offering.
“The addition of Apple TV to Premium Subscriptions on The Roku Channel is a win for all—our viewers, our platform experience, and our partners at Apple,” said Gil Fuchsberg, president of subscriptions, partnerships and corporate development at Roku. “Through the scale and power of Roku’s platform, we’re able to drive viewer engagement and discovery of premium services like Apple TV while increasing choice and flexibility in how viewers access great subscription content. We’re excited to keep expanding the Premium Subscription options for our viewers with more content partners, new collaborations, and compelling promotions.”
Premium Subscriptions features more than 70 services, allowing for a single access and payment point.
