Roku, now reaching more than 100 million homes, has unveiled a significant redesign of its home screen, delivering more personalized recommendations and faster pathways to content.
Reduced friction, simplicity, and ease of navigation are at the heart of the revamped design, built for the new era of streaming, with third-party subscriptions a key part of the new home screen. It’s Roku’s biggest home screen redesign in a decade.
“When we set out to rethink the home screen, we knew we should listen to the people who use it every day,” said Anthony Wood, founder and CEO of Roku. “So we talked to the viewers, we tested extensively, and we pushed until the design and the data lined up for a meaningful update. Now, our new home screen puts entertainment at the center of everything, while staying true to Roku’s simple, intuitive roots. More than 100 million households will feel the difference the moment they turn on their TV—and it opens up a better, more powerful experience for our partners as well.”
The new home screen begins rolling out today in the U.S., with international expansion to follow.
