Roku has launched a hub purely focused on creator content and is expanding the slate of creator FAST channels on The Roku Channel.
“With the launch of our new Creators destination, we’re making it effortless to enjoy creator content the way it deserves to be watched: on the big screen, in stunning quality, without the hassle of searching across a dozen different apps,” said Lisa Holme, head of content at Roku Media.
Meanwhile, FAST channels feature popular creators and podcasters headed to The Roku Channel, including Prof G Podcast Network, Modern Wisdom Podcast with Chris Williamson, Preston & Brianna, Stokes Twins, and Nomad Travel. Other services, from iShowSpeed, Jesser, and the Kalogeras Sisters, are set to join in the coming months. The lineup already includes Alan Chikin Chow, MrBeast, Good Mythical Morning, Hot Ones, and more.
“Roku has supported creator content for years, and that foundation uniquely positions us to help creators and partners reach even more viewers,” added Holme. “We’re not asking creators to start from scratch on another platform. We’re connecting the dots across our ecosystem, helping creators reach the 100-plus million households already streaming on Roku.”
