RTL+, which started the year at a new paid subscription milestone of 7 million, is partnering with HBO Max on a bundle in Germany.
The news of the partnership comes ahead of HBO Max’s German launch on January 13. Customers can subscribe to the bundle offers via RTL+ or HBO Max. The HBO Max Basic with Ads and RTL+ Premium bundle is €11.99 per month. HBO Max Standard and RTL+ Premium Werbefrei bundle is €17.99 per month.
“RTL+ and HBO Max—that’s a great combination of two terrific content worlds,” said Stephan Schmitter, CEO of RTL Germany. “The most successful national content on RTL+, from reality TV to fiction to sports, in a joint offering with top series, iconic blockbuster movies, and much more from HBO Max. With this bundle, we are igniting the next stage in the success story of RTL+ and preparing HBO Max for its big market launch in Germany. Following our extensive Warner content deal and marketing partnership with Warner Bros. Discovery, we are taking another big step in our partnership with our new streaming bundle from RTL+ and HBO Max. We are creating an offering that we are proud of in terms of its breadth and appeal, and that will make all streaming hearts beat faster!”
Matthias Heinze, SVP for commercial and managing director of Warner Bros. Discovery Germany, Switzerland & Austria, remarked, “With the HBO Max and RTL+ bundle, we are combining iconic, internationally acclaimed storytelling from HBO and Warner Bros. Discovery with the strong local roots and most popular hits of RTL+. Together, we are creating an offering that perfectly complements each other and provides entertainment for every taste and every generation in the family. This partnership is a strong signal for the German market and for the future of premium streaming.”
