Sky Sports and NOW will serve as the home for Most Valuable Promotions’ (MVP) new women’s boxing platform, MVPW, in the U.K. and Ireland in a multiyear deal with the promoter.
Sky Sports will exclusively broadcast two all-female U.K. fight nights every year, plus select MVPW U.S. fight nights.
Jonathan Licht, Sky Sports’ chief officer for the U.K. and Ireland, said: “This agreement with MVP underlines Sky Sports’ ambition to showcase the very best in women’s boxing to sports fans and new audiences. As the U.K. and Ireland’s biggest investor in and broadcaster of women’s sport, we are proud to be part of the momentum women’s boxing is enjoying and adding the sport to our unrivaled line-up. 2026 is set to be a huge year yet again for women’s sport with the ICC Women’s T20 World Cup on home soil as well as the Solheim Cup, WSL and more, all live on Sky Sports.”
Nakisa Bidarian and Jake Paul, co-founders of Most Valuable Promotions, said: “This partnership with Sky Sports marks a major milestone for MVPW and women’s boxing globally. Through MVPW, we are committed to delivering meaningful opportunities for fighters while producing premium events that expand the global reach and commercial potential of women’s boxing. Bringing two premium all-female MVPW events to the UK and Ireland each year, starting with the historic MVPW-01 on Sunday, April 5 at London’s Olympia, is exactly what we envisioned when we launched this platform. We have the best female British boxers in the world, and Sky Sports is the perfect home to showcase the elite talent and championship-level action that defines MVPW. Together, we’re committed to continuing to elevate women’s boxing to the main stage it deserves, delivering unforgettable nights for fans across the U.K. and beyond.”
