Sports streamer DAZN has launched a new initiative to develop a network of sports media influencers.
DAZN Playmakers wants to “create the largest network of the next generation of sports storytellers” by developing relationships with creators across the globe with a view to developing an expanded slate of online and social content from sports events.
According to DAZN, creator-led content consistently outperforms brand-owned assets, travels further across channels, and delivers trackable engagement.
Adam Knappy, CMO at DAZN Group, said: “With our new Playmakers program, we’ve set out to make DAZN the natural home for sports creators. Our ambition is to build the world’s largest and most credible creator community across every sport, giving creators opportunity to reach new audiences and share their content with the world. By opening access to our platform, events, and opportunities, we’re putting our focus on creators and cementing DAZN’s position as the destination for creator‑driven sports content.”
