Sky has expanded its sports lineup with a deal to become the home in the U.K. and Ireland for all Zuffa Boxing events.
“Sky Sports has been a long-standing partner to boxing for more than 30 years,” said Jonathan Licht, Sky Sports chief officer for the U.K. and Ireland. “Zuffa Boxing has exciting plans for the sport, and we share that same ambition when it comes to putting on the best fights for our customers. We look forward to a new era where we’ll use our platform to both build stars and showcase elite boxing talent here in the U.K. and internationally.”
Dana White, founder of Zuffa Boxing, added, “The U.K. has played such a pivotal role throughout the history of boxing. The fans there are some of the most loyal and passionate in the world. When you talk about boxing in that region, Sky Sports has always been the home for legendary boxing fights. There’s no bigger or better platform to showcase the best boxing in the UK. This is a massive milestone for Zuffa Boxing.”
