Consumers across Indonesia, Thailand, the Philippines, and Malaysia will be able to subscribe to a Viu and iQIYI International bundle, delivering a slate of premium Asian content.
The bundle, arriving in the second half across Southeast Asia, enables access to two of Asia’s leading regional entertainment platforms with a single subscription. The bundle delivers Korean and Chinese dramas, Southeast Asian productions, and microdramas from Viu alongside premium originals, Chinese and Southeast Asian dramas, films, anime, variety shows, and microdramas from iQIYI International.
Janice Lee, CEO of Viu and MD of PCCW Media Group, said: “Asian content is at the heart of what our audiences love, and our collaboration with iQIYI International puts that front and center. Bringing two rich content offerings into a single bundle gives viewers across Indonesia, Thailand, the Philippines, and Malaysia deeper access to the best storytelling from across the region. This reflects our belief that great Asian content should be more accessible and brings our viewers more of what they love in one convenient and user-friendly bundle.”
Yang Xianghua, president of iQIYI, added, “Having deeply cultivated Southeast Asian markets for years, iQIYI International has established a strong presence through our premium Chinese and local content. Our upcoming bundle with Viu marks a pivotal milestone in our overseas business in Southeast Asia. By combining our highly complementary libraries into a unified subscription, we are offering local audience broader content choices. This partnership underscores our commitment to creating greater, long-term value for our users, our partners, and the Asian entertainment ecosystem.”
