Helga Árnadóttir, CEO and co-founder of Tulipop Studios, joins ScreenMDM’s Gen A to Z strand to share the journey of the Icelandic IP from a series of charming character designs to animated series, specials, consumer products, live experiences, and more.
Tulipop Studios was founded by Signý Kolbeinsdóttir and Helga Árnadóttir to scale the Tulipop brand across multiple formats. In our latest Gen A to Z podcast, Árnadóttir spoke to me about Tulipop‘s journey from an Icelandic success to a global one, powered by an animated series that the company’s internal team has been distributing across terrestrial, AVOD, and SVOD worldwide.
Scaling the L&M program is a key strategy for this year, Árnadóttir tells me in this engaging conversation, which also touches upon the importance of international alliances, innovation in funding models, and tapping into data and AI, combined with good old human intelligence and creativity, to bring the whimsical Tulipop world to kids and families around the world.
In this podcast, which you can watch below on YouTube and also access on Spotify and Amazon Music, Árnadóttir emphasizes the importance of making decisions based on what’s best for the IP, driving producer creativity, and the company’s approach to being always on.
