The SwitchScreen is a new ScreenMDM strand of vodcasts, viewpoints, and industry surveys about big-picture trends, career transitions, strategy shifts, and driving innovation. We kick things off with Christian Toksvig, who is building on his extensive experience in pay TV and streaming in the FAST space, with a particular eye on diaspora-based verticals and sports.
Christian Toksvig arrived in the screen content business at the dawn of the streaming wars, serving as part of the team at early Asian streaming outfit iflix before moving on to Astro, Bedrock Streaming, and Warner Bros. Discovery. A corporate restructure led Toksvig to make the switch to entrepreneur, co-creating Cocoa Media in 2023 to pursue opportunities in FAST with the Merhaba Türkische Serien channel and, more recently, the Merhaba Türkische Filme channel.
In ScreenMDM Talks: The SwitchScreen, Toksvig discusses moderating his views on FAST, the opportunity to develop more diaspora- and niche-sports-based verticals, the stickiness of Turkish content, and keeping tabs on AI’s impact on the industry.
