ETS Group has taken on a selection of titles from Globo to distribute in Italy.
The agreement covers the telenovelas Brazil Avenue, The Life We Lead, Crazy About You, and A Sweet Diva, as well as four seasons of Dissident Archangel.
“Italy has always been a strategic market for Globo, and we are delighted to strengthen our presence in the country through this collaboration with ETS Group,” said Rodrigo Nascimento, head of business development for EMEA at Globo. “Our content, and our telenovelas in particular, such titles as Terra Nostra and The Clone, have proved over time that they can build a strong connection with Italian audiences. This partnership will allow us to reach new viewers and to further enhance the value of our catalog in the Italian market.”
Piero Piacentini, CEO of ETS Group, added, “We are extremely proud to bring to Italy some of Globo’s most successful titles, from a company that has built extraordinary expertise in producing telenovelas and content able to win over international audiences. For ETS Group, this agreement represents an important opportunity to further leverage our know-how in distribution and post-production, bringing content of great quality and strong commercial potential to the Italian market.”
