Netflix has entered into a strategic pact with MAPPA, the Japanese studio behind Chainsaw Man and Jujutsu Kaisen, to develop new anime titles.
Netflix will exclusively stream a slate of original MAPPA-produced anime titles and is working with the studio on new projects that can resonate globally. The genre has been a hit for Netflix, with more than half of subs watching anime and viewership tripling in the last five years.
Manabu Otsuka, president and CEO of MAPPA, said, “We have worked with Netflix on various projects in the past, but this expanded partnership is based on MAPPA’s core belief in being an independent studio—both creatively and in business. Japanese animation studios must proactively lead every stage, from understanding global audience needs and developing projects, to reaching viewers and expanding related businesses. MAPPA is committed to deepening our collaboration with Netflix, aiming for a long-term, win-win partnership.”
Kaata Sakamoto, VP of content for Japan at Netflix, added, “MAPPA is a remarkable studio that has continuously taken on bold challenges and achieved unprecedented forms of expression. At Netflix, we also value the passion and dedication of creators. By combining MAPPA’s unique approach to anime production with Netflix’s global reach—and the courage to take risks, which is essential to creating compelling content—we hope to further expand the possibilities of anime. We are fully committed to delivering new works and excitement to fans around the world.”
