DAZN has become the global broadcaster of the fast-growing hockey format 3ICE.
DAZN kicked off its coverage of the relatively new league, now in its fourth season, over the weekend, delivering the 3ICE World Cup. Games feature four players per side (three skaters and a goalie), with overtime and sudden-death penalty closers.
E.J. Johnson, CEO and founder of 3ICE, remarked, “Partnering with a global, world-class platform like DAZN is a tremendous milestone for 3ICE. This partnership is incredibly exciting for our fans, players, coaches and commercial partners, and it gives audiences around the world the opportunity to experience the speed, skill and nonstop excitement that make 3ICE unlike anything else in hockey.”
Shay Segev, CEO of DAZN Group, added, “3ICE is a dynamic professional hockey format that aligns with DAZN’s goal to bring fans closer to the most exciting and innovative sports. Its pace, drama, and fast-growing global appeal make it highly engaging for both traditional hockey audiences and new fans alike. We are delighted to partner with 3ICE to expand their reach and showcase this thrilling version of the sport to viewers around the world for free.”
