For the third year in a row, DAZN will provide free coverage of the Esports World Cup, which kicked off in Paris this week and runs through August 23.
DAZN’s rights package covers most global markets, excluding China, Korea, CIS, Ukraine, Malaysia, Hungary, Finland, and Japan.
This year’s tournament will feature contenders playing 24 game titles across a range of genres. More than 1.5 million players competed in 330 globally hosted qualification events to reach the Esports World Cup.
Ralf Reichert, CEO of the Esports Foundation, noted, “The Esports World Cup brings together the world’s leading games, players, clubs and communities on one global stage. It speaks to esports fans, gaming fans and new audiences everywhere, and DAZN is uniquely positioned to help us make that experience accessible globally, for free.”
Shay Segev, CEO of DAZN Group, said: “The Esports World Cup is a landmark global sporting event that showcases the very best of competitive gaming across multiple genres. Its scale, innovation, and ability to engage younger audiences make it a perfect fit for DAZN. We are excited to bring this competition to fans worldwide free-to-view for the third year in a row and to continue cementing our leading position in sports entertainment.”
