Little Dot Studios’ dedicated sports label is working with Goodwood, the West Sussex estate known for hosting key motorsport and cultural events, to expand its social media footprint.
Little Dot Sport will deliver year-round social media management services across YouTube, Facebook, Instagram, X and TikTok to drive engagement and create new monetization opportunities for brands like Festival of Speed presented by Mastercard, Goodwood Revival presented by Dunlop, Goodwoof and Members’ Meeting presented by Audrain Motorsport.
Little Dot Sport was selected after a competitive public tender process to develop a social strategy for Goodwood.
“At its heart, Goodwood has always been about creating moments that people genuinely care about and want to be part of,” said Hannah Corkish, director of group marketing and PR at Goodwood. “As we continue to grow our audience beyond our events, it’s important that we do so in a way that feels authentic to who we are, while capturing that same magic year-round across our digital channels. Little Dot Sport’s expertise will help us bring the energy, storytelling and heritage of Goodwood to life for both existing fans and new global audiences in more dynamic and compelling ways. We’re excited to work together to deepen those connections and unlock the full commercial potential across every platform.”
Robbie Spargo, MD of Little Dot Sport, added, “Goodwood sits at the heart of British motorsport’s cultural heritage, delivering world-class content, events and entertainment. The opportunity to shape how this iconic institution shows up year-round across digital platforms is a dream brief for Little Dot Sport. We’re incredibly proud to have been selected through a competitive process and look forward to combining data-led strategy, audience insight and creative storytelling to help Goodwood continue expanding its digital presence and engaging new generations of fans.”
