ATV Distribution has sealed its first international deal on Different Lives (Altı Üstü İstanbul), licensing the Turkish drama into MENA with Noor Play.

Central and Eastern Europe was among the first regions to embrace Turkish drama storytelling, and strong demand remains across linear, SVOD, and AVOD, Müge Akar, group head of sales and distribution at ATV, tells ScreenMDM Talks as part of our Dubrovnik Diaries strand.

The Turkish drama The Nightfall (Bir Gece Masalı), from atv, is set to land on Mediaset in Italy next week.

The Nightfall (Bir Gece Masalı) continues to drive sales for ATV Distribution, with the Turkish drama scoring a significant new deal in Mexico.