Public-service broadcaster content accounted for 71% of original content investment in the U.K. in 2024 and 85% of all original hours last year, according to a report from Oliver & Ohlbaum commissioned by Everyone TV.

Freely has expanded its lineup of streaming channels, adding 11 from 5 across a range of genres, delivering single-IP and multi-title services.

Freely, the Everyone TV-operated internet-delivered platform backed by U.K. PSBs BBC, ITV, Channel 4 and 5, is on track to be in 10.5 million U.K. homes by 2034, eclipsing the well-established Freeview DTT service.