From innovative partnerships like the one announced yesterday with Mandai X to inking deals to represent well-known IP like Doraemon and Voltron and helping producers get shows like Pablo: Next Level off the ground, CAKE is using a range of strategies to navigate the complexities of the kids’ market, CEO…

CAKE has picked up a minority stake in KidsKnowBest, the data-driven insights and influencer strategy agency founded by Joel Silverman.