MIPCOM Cannes is introducing a new initiative to connect brands and agencies with studios, production companies, IP holders, creators, and commissioners, aligning with branded content expert Doug Scott for MIP BrandWorks this October.

Close to 2,000 delegates from 74 countries were present at MIP London this week.

MIP London is set to return from February 22 to 24, with 250 buyers confirmed to date and an agenda targeted at digital creators, producers, platforms, distributors, buyers, and brands.