Primitives has landed new deals on its formats Down the Road and The Smartest Person in the World in France and Poland, respectively.

Format distributor Primitives has hired Paramount Global Content Distribution alum Katie Pike as director of sales and acquisitions.

Primitives has scored a deal that brings the Swedish-originated format On the Right Track to Slovakia.

Simone de Pruyssenaere de la Woestyne is taking the reins at Primitives, succeeding Jan Huyse as managing director of the Belgium-based format distributor.