U.K. broadcaster 5 is adding 5Drama to its branded-channel lineup on digital TV, YouTube, 5Streaming, and Freely.

Beginning in 2027, Channel 4 Sales will serve as the exclusive ad-sales partner for a range of Paramount brands in the U.K., including free-to-air broadcaster 5.

Reemah Sakaan, most recently global CEO at BritBox International, has been named president of U.K. broadcaster 5, succeeding Sarah Rose, who stepped down at the end of last year to move to The Royal Foundation.