Online video subscriptions worldwide hit 2.24 billion in 2025, a 17.6 percent increase from 2024, Omdia says, but growth is expected to slow to single digits this year.

Addressing ATF delegates at the show’s pre-market lineup of conference sessions, Omdia’s Tony Gunnarsson outlined the key trends expected to define the global media and entertainment sector over the next five years, including slowed SVOD growth, social-media-driven advertising, and the rising importance of microdrama and FAST.