YouTube TV has begun rolling out new subscription tiers focused on sports, news, entertainment, and family clusters at a lower price than the main tier.

YouTube TV will be the largest pay-TV operator in the U.S. in 2027, Omdia says in a new report.

In early 2026, YouTube TV is planning to launch more than ten genre-specific packages, beginning with a sports pack.

The TelevisaUnivision and YouTube carriage disagreement has ended, with the companies clinching a new deal for the distribution of the Spanish-language media company's U.S. networks on YouTube TV.