Everyone TV has unveiled Freely Spotlight Channels to help CTV OS partners drive monetization opportunities via the Freely TV Guide.
V, whose VIDAA OS smart TV operating system powers Hisense TVs, is the launch partner for Freely Spotlight Channels. Freely users will be able to access 11 new channels via the collaboration. V will unveil those services at a later date.
For Freely Spotlight Channels partners, the initiative allows them to curate a dedicated range of channel positions within the Freely TV Guide on their own devices. The move is meant to drive discovery, viewing, and ad revenues. Within the Freely TV guide, Freely Spotlight Channels will sit alongside U.K. broadcasters. Freely is backed by the BBC, ITV, Channel 4, and 5.
Deep Halder, chief commercial officer at Everyone TV, said: “As Freely continues to scale, we are focused on building a platform that delivers long-term value across the whole ecosystem. Enabling CTV OS partner participation in defined parts of the TV guide allows us to deliver unprecedented value to our CTV OS partners in new ways, while staying true to our commitment to U.K. audiences to ensure free, trusted TV remains easy to discover in the streaming age. As our first partner at Freely’s launch two years ago, it feels fitting that V is leading the way as our Spotlight Channels launch partner, with their new channels featuring prominently within the TV Guide.”
Guy Edri, co-founder and CEO of V, added, “The U.K. is a strategically important market for V, and Freely represents exactly the kind of forward-thinking platform we want to partner with. Spotlight Channels allow us to bring more free, high-quality streaming content directly to viewers through the Freely TV Guide—reinforcing our belief that great television should be accessible to everyone. V is committed to creating more value for audiences and partners alike, and this is a natural next step in that journey.”
Freely and V are both on the ground in Lisbon this week for StreamTV Europe.
