wedotv and V, operator of the VIDAA smart TV platform, have renewed and broadened their alliance with additional channels and expansion into MENA and South Africa.
The two companies have been working together since 2023, with seven wedotv channels distributed on VIDAA across 12 markets. With the new deal, wedotv Sports MENA and wedotv Cars are added to the slate in MENA. In South Africa, the platform has added wedotv Big Stories, wedotv Cars, and the single-IP channel wedotv: Piel Salvaje.
“VIDAA has been an important part of wedotv’s global distribution strategy, providing broad connected-TV reach across a diverse range of markets,” said Iza Piotrowska, SVP of global business development at wedotv. “The performance of our channels over the past three years has created a strong foundation for this renewal. Expanding into MENA and South Africa allows us to build on that momentum while introducing additional genre and single-IP services to VIDAA audiences.”
wedotv now has FAST channels on VIDAA platforms in 13 markets, including the DACH region, the U.K. Italy, LatAm, Brazil, Poland, the U.S., Canada, Australia, New Zealand, the Netherlands, Israel, MENA, and South Africa.
“At V, we believe the best partnerships are built for the long term,” said Guy Edri, CEO of V. “Our relationship with wedotv is a great example of two companies growing together, expanding into new markets and creating more value along the way. TV is TV, and viewers expect great content regardless of how it reaches their screen. By extending our cooperation, we can bring even more premium, free content to VIDAA viewers around the world while giving wedotv access to our growing global audience. We respect what our partners do best, and our role is to give them the platform and reach to succeed.”
