Stingray has landed a new deal that brings 20 of its FAST channels to LG Channels across 13 European markets.
The portfolio covers music, concert, and lifestyle services, including Stingray Music. Leaning into localization, it is bringing a suite of dedicated Total Hits channels customized for France, Italy, Spain, Sweden, Poland, and Portugal. There’s also Schlager and 80s & 90s Pop in Germany, Chansons in France, Italo Disco in Italy, Soft Hits NL and Piraten Hits in the Netherlands, Fado Classics in Portugal, and 80s & 90s Pop in Sweden. Qello Concerts will be made available to viewers in Denmark, Finland, the Netherlands, Norway, Sweden, and the U.K. Plus, there’s a set of lifestyle and ambient video channels for the 13 markets.
“This partnership with LG marks an exciting milestone in our ongoing strategy to build and solidify Stingray’s presence across Europe,” said David Purdy, chief revenue officer at Stingray. “By delivering a combination of globally loved lifestyle video content and highly localized music channels, we are providing European audiences with a tailored, premium entertainment experience.”
The new Stingray channels will begin rolling out in October on LG TV sets via the free LG Channels platform.
