New data from Parks Associates charts the ten leading FAST services in the U.S., with Tubi, The Roku Channel, and Pluto TV occupying the top three positions.
Surveying 8,000 U.S. internet-enabled homes, Parks Associates found that 46% regularly access FAST channels for long-form video. Tubi has “significantly outpaced” its competitors at close to 80 million average monthly viewers, while The Roku Channel is around 60 million, and Pluto TV has just under 50 million. Samsung TV Plus and XUMO Play round out the top five.
“FAST services are no longer a secondary viewing option; they are a central part of the streaming landscape,” said Michael Goodman, director of entertainment research at Parks Associates. “The gap between leaders like Tubi and the rest of the market underscores the importance of content breadth, distribution partnerships, and user experience in driving viewer engagement.”
LG Channels, VIX, and Local Now are showing steady traction, Parks Associates said, with Vizio’s WatchFree+ and Sling Freestream round out the top ten.
