Ample Entertainment is expanding its creator-led business with a new YouTube channel in partnership with popular interior designer and author Nate Berkus.
Nate Berkus Presents will feature original lifestyle content developed for YouTube. The programming will also be available on Ample Originals, Ample Entertainment’s recently launched YouTube channel.
The first batch of episodes will be filmed in New York this September, with the channel set to arrive in the fall.
“Creators with a real point of view, an authentic relationship with their audience and the ability to build a world around their craft are becoming their own media businesses,” said Ari Mark, CEO of Ample Entertainment. “Nate has already built that kind of brand. What’s exciting for us is the opportunity to combine his authority and creative instincts with what Ample does best as a studio, and build original IP together from the ground up.”
“Design has always been about storytelling for me, about who we are, the things we choose to surround ourselves with, and why,” said Berkus. “For years, I’ve explored those ideas through TV shows, product lines and books. When Ample approached me about a partnership, I immediately saw the potential synergy. YouTube allows us to bring people closer to those stories in a way that feels authentic and personal, while also accessible. And Ample clearly has an incredible instinct for storytelling and a history of creating compelling, award-winning shows. Bringing together what we each do best to create something entirely new for YouTube felt like a natural next chapter.”
