In the first half of this year, first-run streaming scripted orders in Asia eclipsed Europe and North America for the first time, Ampere Analysis says in a new report, accounting for 36% of scripted orders for the major streamers.
Across Prime Video, Apple TV, Disney+, HBO Max, Netflix, and Paramount+, Asia saw 70 first-run scripted commissions in the first half, with North America at 46 and Western Europe at 44. All other regions combined added up to just 34 scripted orders, Ampere found.
Prime Video and Netflix are driving these gains, ramping up in Asia while Western Europe and North American commissions have been flat.
We took a deep dive into Asia-Pac strategies for the global SVOD giants on ScreenMDM Extra. You can read that piece here. ScreenMDM Club members can read it for free here.
India has been the busiest hub for scripted with 25 orders, driven by Prime Video’s regional-language expansion, followed by South Korea, where global SVOD commissions have been led by Netflix. By genre, crime/thriller accounted for a third. Sci-fi and fantasy fell sharply, Ampere said.
Scripted commissioning activity is also extended to new markets, with Taiwan and the Philippines recording gains.
“APAC has become increasingly important to global streamers for two reasons: it offers attractive opportunities for subscriber growth, while Asian content is increasingly finding audiences far beyond its home markets,” said Cyrine Amor, senior research manager at Ampere Analysis. “India, South Korea and Japan remain at the heart of commissioning activity, but growth in markets such as Taiwan and the Philippines shows how widely streamers are now looking for locally produced content with regional and global potential.”
