Canela Media is rolling out Zully, a vertical content app geared to U.S. Hispanic audiences.
Announced at its Upfront presentation, the app will feature AI-powered and live-action originals designed for mobile-first audiences in English, Spanish, and Spanglish. Brands will be offered custom micro-series and integrated ad solutions across Zully, social platforms, and YouTube.
“Zully is a natural extension of everything we’ve built at Canela Media over the past seven years,” said Isabel Rafferty-Zavala, CEO and co-founder of Canela Media. “We’ve spent years deeply understanding how audiences express culture, move across platforms, and connect with stories, insights rooted in our leadership in the U.S. Hispanic market, where younger, diverse viewers are shaping what drama looks like for everyone. Zully is backed by that experience, combining our storytelling knowhow, audience intelligence, and advanced AI workflows for content creation and distribution scale to introduce a new platform that will bring innovation to how micro-series are developed and served to today’s drama lovers.”
“At Canela Media, we are continuing to build an ecosystem designed for how today’s Hispanic audiences live, stream, and engage,” added Philippe Guelton, global president of Canela Media. “Our combination of premium content, first-party deterministic data, on-going innovation and culturally relevant storytelling allows brands to connect authentically and drive measurable impact at scale.”
