As it prepares for Licensing Expo next week, WildBrain has revealed several new activations and licensing deals for Teletubbies, a franchise that is marking its 30th anniversary next year.
“As we build towards the Teletubbies’ 30th anniversary, we’re significantly accelerating our content pipeline, licensing collaborations, and a digital‑first strategy designed to connect with today’s preschool parents and young audiences across key global markets—particularly on platforms like YouTube, where the brand continues to engage millions of families each month,” said Erin Morris, VP of global franchise strategy and retail at WildBrain. “This always‑on approach is driving fresh discovery and sustained relevance for a new generation, while celebrating the joyful heritage that has made Teletubbies a global icon for three decades. With momentum building ahead of this major milestone, now is the time for partners to get on board the ‘Tubby train’ and unlock bold, colorful collaborations that tap into cultural nostalgia and celebrate 30 years of Big Hugs.”
The activations include a Teletubbies takeover of the city of Gyeongju in South Korea, with a month-long stunt that brings the brand to public spaces, tourism assets, and local commerce via pop-up retail, interactive installations, and exclusive merchandise. There’s also a partnership with Korea’s National Museum of Modern and Contemporary Art (MMCA) in Gwacheon from June through August for a curated exhibition. A planned takeover of the Starfield Balloon Festival in Korea through a partnership with Pepper&Salt will feature photo zones, character appearances, and pop-up stores. In MENA, WildBrain CPLG is working with Spacetoon for the first Teletubbies appearance at the Qatar Toy Festival.
The new deals also cover consumer products, including collectibles with POP MART and a new collaboration with ELSKA in China. U.S.-based Monogram International is launching new Teletubbies figural keychains worldwide. Handcraft is launching underwear and loungewear, with ABG prepping print-on-demand headwear and cold-weather accessories. Other North American partners include Jay Franco and Sons for home and bedding, Isaac Morris for apparel, and Centric Brands for sleepwear, accessories, and health and beauty. Moririn’s Beck and Call in Japan is on board for new apparel, while in Korea, Diadora will introduce a Teletubbies-branded sportswear collection for both kids and adults. Aykroyds & TDP Licensing in the U.K. will bring out new products this year for children and adults across daywear, swimwear, dressing gowns, underwear, and nightwear.
The F&B space includes a recent deal with BGF Retail in Korea for exclusive snacks and merchandise, while Namu International will launch Teletubbies-themed confectionery across Korea this year. Also in Korea, cosmetics brand MISSHA is behind a new skincare collaboration with CLIO Cosmetics, targeting Gen Z fans.
The raft of new Teletubbies deals also includes a partnership with Tencent in China to expand the franchise into mobile gaming, and LION KOREA rolling out Teletubbies x BEAT laundry capsules.
