Ranked as Netflix’s number one original kids’ series worldwide, Gabby’s Dollhouse—which has driven more than 1 billion views on YouTube—is a key focus for Universal Products & Experiences (UP&E) at Licensing Expo this week.
The preschool brand recently spawned a theatrical film and has generated 4 million visits on Roblox. There’s also a console video game, Gabby’s Dollhouse: Ready to Party, plus live stage shows and retail experiences.
“The connection fans have with Gabby’s Dollhouse from across the globe is incredibly special,” said Rafa Macias, EVP of global consumer products and games at Universal Products & Experiences. “Families everywhere are engaging with the brand across every touchpoint—playing, imagining, and creating alongside Gabby. As we look to the future, we’re focused on expanding that world with playful, creative experiences that inspire imagination and delight fans through content and products as well as theme park and retail experiences.”
The licensing program for the show, which launched its 13th season on Netflix earlier this year, covers toys (Spin Master is the master toy partner), publishing, fashion, home, food, beauty, care, video games, and tech. This year, the expanded slate will deliver new playsets, collectibles, and lifestyle products inspired by the show’s new magical setting. There will also be new strategic retail partnerships, and the brand has launched within the Netflix Playground app.
Also this year, the Universal Kids Resort in Texas will feature Gabby-branded experiences and products.
