Millimages has tapped Caravanserai as the licensing agent for Molang across the Iberian Peninsula.
Caravanserai will develop the IP’s consumer products strategy for Spain, Portugal, and Andorra. Its portfolio is home to brands like Miffy, Popeye, and Gruffalo and Friends.
Guillem Rey, MD at Caravanserai, said, “Molang represents kindness, happiness, and positivity through a distinctive and highly recognizable style. We’re excited to continue exploring new ways to bring this spirit into areas such as fashion, accessories, home décor, stationery, and beyond.”
Alexandra Algard-Mikanowski, commercial director at Millimages, added, “With many years of experience, Caravanserai has a strong understanding of the market, and their expertise in building lifestyle brands makes them a great fit for Molang and its positioning.”
