Swerve TV has launched a FAST channel built around podcaster Scott Galloway, with the service available across The Roku Channel, Prime Video, Plex, Zeam, and Fawesome, with additional platforms to come.
Galloway is a best-selling author, an NYU professor, and a popular podcaster with more than 8 million monthly listens. The Prof G Channel features his analysis, commentary, and insights with a curated lineup of his most popular podcasts. On the slate for the channel are The Prof G Pod, covering business, tech, and career advice; Pivot, co-hosted with Kara Swisher; Raging Moderates with co-host and political strategist Jessica Tarlov; and Prof G Markets with business writer and analyst Ed Elson. There will also be original segments and thematic programming across business, technology, and society.
“Scott has built one of the most trusted and compelling voices in business media,” said Steve Shannon, CEO of Swerve TV. “With the launch of The Prof G Channel, Swerve TV is aligning the company’s growth with the proliferation of podcasting and the increasing demand by streaming platforms for this content. Our first foray into podcast-themed channels is a dedicated, always-on destination that extends the reach of one of the most-popular podcasters to the FAST environment.”
“Most media companies are consolidating, premium-izing, and praying their subscriber numbers hold,” Galloway said. “At Prof G Media, we’re expanding distribution, and the most undervalued real estate in media right now is free. There’s a reason why the industry is finally paying attention to FAST—it’s about meeting viewers where they are. The Prof G Channel is us deciding that if we have something worth saying, we should make it as easy as possible for people to hear it. No friction. Maximum reach. That’s the whole game.”
Galloway recently invested in Swerve TV’s Series A financing round, helping to power its expansion beyond sports (Swerve Combat and Swerve Sports).
