Diane Glynn, formerly Channel 4’s head of social, has joined ITV Studios’ Zoo 55 as SVP of social video.
Joining ITV Studios’ digital business, Glynn will take the lead on the strategic vision for content monetization across all social video platforms, including YouTube, Facebook, TikTok and Snapchat. She reports to Martin Trickey, MD of Zoo 55, and will work closely with COO Graham Haigh, prioritizing channel performance and the launch of new channels and revenue streams, particularly on YouTube.
Glynn commented, “The opportunity to drive audience growth, brand value and commercial returns from ITV’s world-class IP is incredibly exciting, and I look forward to helping shape the next chapter for the business.”
