ITV has confirmed a second season of How to Clean Up for Cash, its brand-funded entertainment series produced by MultiStory Media.
The ITV Studios-distributed series returns with Vintage.com, the managed resale service previously known as Vintage Cash Cow, made by MultiStory Media with ITV’s BE Studio. Season one drew an average audience of 1.5 million viewers.
Kate Teckman, head of development and commissioning editor for factual entertainment at ITV, said, “This is such a fun format with a heart of pure gold. I cannot wait to see the brilliant Josie Gibson get her calculator out again and turn more British households’ clutter into cash.”
Anita Markic, CMO at Vintage.com, added, “The first series showed just how much value is quietly sitting in homes across the country. Viewers may know us as Vintage Cash Cow, and while we’ve since become Vintage.com, the idea is the same: one box, one offer, and our specialist appraisers take care of the rest.”
Jason Spencer, business development director at ITV, commented, “This recommission proves the power of innovative ad-funded entertainment. Bringing together brilliant talent, a commercial partner, and an authentic narrative that feels natural, useful, and genuinely rewarding for our viewers.”
