Banijay Latin America’s Endemol Shine Brasil is working with Grupo Podpah, a leading creator-led platform in the region, around some of its biggest entertainment brands.
Grupo Podpah started as a podcast brand and has evolved into a multiplatform offering with originals and digital channels like Podpah TV and Madhouse TV. It boasts a social media community of more than 32 million followers.
The initiative kicks off with online content around Temptation Island (Ilha da Tentação), with the other projects set to be unveiled in the coming months.
“Grupo Podpah has built one of the most influential and far-reaching digital communities in the region, making it a natural partner as we explore new ways to extend our IP beyond traditional platforms,” said Nani Freitas, CEO of Endemol Shine Brasil. “As television and creator-led entertainment increasingly converge, this collaboration combines our collective strengths to deliver world-class content to digital audiences.”
Victor Assis, CEO of Grupo Podpah, added, “Creators have changed the way audiences discover and engage with entertainment, and this collaboration illustrates our ambition to create experiences that feel authentic to our communities. Opening our digital ecosystem to both reimagined and original IP creates exciting possibilities for Podpah TV and Madhouse TV, while connecting audiences in new and meaningful ways.”
The first projects developed through the partnership are expected to launch across Grupo Podpah’s platforms from 2027.
