Vertical video specialist RoseBerry has clinched a deal with Fremantle to reimagine the long-running soap Neighbours for a short-form vertical rollout.
The vertical take on Neighbours is powered by RoseBerry’s proprietary AI-assisted production workflow, RedSnapper, taking storylines from the Australian series and turning them into standalone vertical titles. The series launched in 1985 and has more than 9,300 episodes. The first Neighbours vertical series will launch on epis, RoseBerry’s direct-to-consumer streaming service, in the fall.
Guy Hameiri, co-founder and CEO of RoseBerry Media, said, “Neighbors is an iconic piece of television history, and exactly the kind of premium entertainment IP we believe can thrive in the vertical format. This is the first time we’ve had the opportunity to apply RedSnapper to a long-running soap with such a rich library of characters, storylines and cultural moments, and Fremantle has been a fantastic partner in helping bring that vision to life. For RoseBerry, this is a powerful proof point for the infrastructure we are building to support the future of premium vertical television. By combining proprietary technology, audience intelligence, and distribution capabilities, we’re enabling rights holders to reimagine established libraries for mobile-first audiences, generate new insights, and unlock new commercial opportunities. We believe premium vertical television will become a significant new entertainment category, and partnerships like this demonstrate how iconic IP can find new audiences, new relevance and new value in that future ecosystem.”
Jens Richter, CEO for commercial and international at Fremantle, added, “Neighbours has an extraordinary legacy, with decades of memorable characters, stories and talent. Working with RoseBerry allows us to explore incredible archive in an entirely new way, bringing much-loved IP to new audiences while demonstrating how established television libraries can continue to evolve, find new relevance and importantly create new commercial opportunities. It’s an exciting example of how technology and creative thinking can unlock new value from our diverse catalog and content library.”
The Vertical Video Revolution with RoseBerry Media’s Guy Hameiri & Lior Friedman
RoseBerry has deals with several IP owners to verticalize library shows, including Fremantle.
