HBO Max is working with home services platform Taskrabbit on a social content series based on A Knight of the Seven Kingdoms, featuring celebrity superfans of the Game of Thrones franchise.
Squire For Hire kicks off with a slate of short-form, character-driven videos released across social channels featuring a celeb fan paired with an actor portraying a comedic Westeros-inspired squire from the series attempting household tasks. Taskrabbit will run a related campaign on SquireForHire.com with a fan sweepstakes initiative.
“Through standout celebrity collaborations and a first-of-its-kind Taskrabbit sweepstakes, Squire For Hire invites fans to experience A Knight of the Seven Kingdoms in ways that reflect the series itself, unexpected, character-driven, and genuinely funny,” said Mark Doumet, VP for marketing at HBO and Max Originals marketing. “It’s a playful reintroduction to Westeros that signals this new style of adaptation, one that embraces wit and heart alongside the epic.”
