Little Dot Studios has renewed its pact with MGA Entertainment, expanding an alliance that began in 2021 to drive the toy company’s global digital presence.
The new pact means that the All3Media-owned outfit will remain as the specialist agency for MGA’s leading toy brands, including Bratz, L.O.L. Surprise!, Rainbow High, and Baby Born, encompassing YouTube channel management, paid audience development, and the production of platform-native content.
The new agreement comes as MGA gears up for the 25th anniversary of Bratz and the 10th anniversary of L.O.L. Surprise!.
Ben Arnold, co-MD of Little Dot Studios U.S., said, “This renewed agreement reflects a shared ambition to position MGA’s brands at the forefront of digital engagement. By combining smart, data-led planning with creative storytelling, we’ll continue to grow audiences, build stronger connections with fans and deliver long-term value across the portfolio.”
