Merzigo has partnered with Banijay Rights to help optimize and monetize select titles from the distribution giant.
Merzigo will develop optimization strategies to drive monetization and exposure of certain Banijay Rights brands on YouTube and Facebook. It covers YouTube channels such as MasterChef Universe, Mr Bean TV and Survivor Official TV and will see Merzigo working on thumbnails, localization, dubbing, and resolution optimization.
Valerio Motti, MD for EMEA at Merzigo, said the agreement “reflects the shared belief that premium content deserves premium presentation. By applying Merzigo’s advanced technology, analytics, and expertise, we’ll enhance discoverability and engagement, unleashing these properties’ full potential in the digital space.”
Shaun Keeble, VP for digital at Banijay Rights, said: “Our content has a truly global legacy, and this deal supports our ambition to thrive within the rapidly evolving digital content space. By refreshing how our content is curated and delivered, we can extend the reach of these beloved programmes, enhance the viewer experience, and secure sustained growth for our catalogue well into the future.”
