Fremantle is working with PBS Distribution as a YouTube content partner on four titles: three kids’ series and a cooking show.
Fremantle will lead the creation and distribution of digital content, including clips, compilations, and other video assets, for Jacques Pépin, produced by KQED; Arthur, produced by GBH (excluding the U.S.); Peep and the Big Wide World, produced by GBH; and Piripenguins, produced by Eaglet Films and Red Monk Studio for BBC and Rai (North America).
Robert Cocker, SVP of social and digital at Fremantle, said: “This partnership reflects our continued focus on building global digital ecosystems around world-class IP. From launching new channels to scaling existing ones, we’re excited to apply our expertise in content creation, optimization, and monetization to maximize the reach and impact of these standout programs.”
Andrea Downing, president of PBS Distribution, added, “YouTube has become the front porch for how people discover content they love, and partnering with Fremantle gives us the ability to build a compelling presence for these series.”
