Microdrama platform ReelShort has entered into a co-production alliance with South Korean content studio SHOWBOX for a slate of short-form series aimed at the global market.
Under the terms of the agreement, SHOWBOX will initially co-produce microdrama series based on popular ReelShort IPs, and will eventually expand to include original ideas. The shows will be exclusively distributed on ReelShort, which has more than 70 million monthly active users worldwide.
The slate begins with Tell Me Not to Love You, My Secret Lover Is His Brother, and Queen Never Cry.
For SHOWBOX, the deal is intended to kick off its accelerated global expansion strategy for short-form, which kicked off in December with Bridal Shower: The Missing Bride and The Fallen Idol Is Possessed! “By combining ReelShort’s global platform competitiveness with SHOWBOX’s content development and production capabilities, which have been at the forefront of K-content, we will deliver high-quality short-form dramas and use them as a foundation to expand into a wider range of genres and formats,” said a statement from the company. “We will use this collaboration as an opportunity to create new success stories in the global market and further strengthen our content competitiveness.”
