Tinopolis is working with veterinary surgeon and presenter Scott Miller to expand the reach and content lineup at his Rescue Vet YouTube channel.
The deal leverages the skills of three Tinopolis companies—Firecracker Films, UpStream Media, and Passion Distribution—covering development, production, digital channel management, audience growth, and international sales. UpStream Media will manage the existing Rescue Vet YouTube channel, optimizing audience reach across platforms. Firecracker Films will develop and produce new content strands for Rescue Vet, with the vodcast series My Pet Hates in development. International distribution of Miller’s content will be led by Passion Distribution.
Tinopolis’ YouTube business is led by Kat Lennox as creative director for branded content and Helen Anglim as head of brand partnerships.
“Scott has built fantastic foundations with Rescue Vet, and we see a real opportunity to grow its audience and commercial value across multiple platforms,” said Nick Rees, COO of distribution at Tinopolis. “UpStream’s established digital network brings cross-promotion, audience insights, and new revenue opportunities. Combining that expertise with Firecracker’s production skills and Passion Distribution’s international reach makes partnerships like this an exciting growth area for Tinopolis.”
Hannah Wyatt, CEO of Tinopolis Unscripted UK, added, “This is a brilliant opportunity to work with Scott. His love of animals and passion for their care, combined with his expertise as a vet, make him a compelling presence on screen. We’re looking forward to working with him and creating distinctive programming, with My Pet Hates among the first ideas in development. Working alongside Kat, Helen and the wider UpStream team means we can bring production, audience-building and brand conversations together from the outset.”
“Having spent my career caring for animals both in clinic and on screen, bringing authentic, educational, and entertaining pet content to viewers is something I’m deeply passionate about,” Miller said. “Collaborating with the fantastic teams at UpStream Media, Firecracker Films, and Passion Distribution allows us to supercharge our YouTube presence, bring new visualized formats like My Pet Hates to life, and reach pet lovers everywhere across digital platforms, broadcasters, and streamers globally.”
