Tubi has aligned with TikTok on Creatorverse Incubator, supporting content creators as they develop originals for the AVOD platform.
TikTok creator shows will be available on Tubi exclusively, with selected creators developing original series across scripted and unscripted formats. TikTok will help identify creators for consideration in the program. An initial set of participants will be announced in the summer. TikTok Spotlight will be used to drive engagement around originals developed for Tubi.
“Tubi is doubling down on giving creators a real bridge from digital platforms to premium long-form storytelling,” said Rich Bloom, GM of creator programs and EVP of business development at Tubi. “TikTok has become one of the most powerful engines for discovering creative voices and building passionate communities at scale. This partnership allows us to work with successful TikTok creators who are ready to take the next step creatively, expanding their fandoms to new audiences on Tubi and bringing Tubi fans more stories they can’t find anywhere else.”
“TikTok is committed to empowering creators on our platform and throughout their career journey,” said Dawn Yang, global head of entertainment partnerships at TikTok. “Our creators have built deeply engaged audiences on TikTok, and our partnership with Tubi will give the next generation of entertainers more opportunities to expand their audiences, tell bigger stories, and turn their creativity into lasting impact.”
