The business competition format 60 Day Hustle is set for its first international remake, with Sonic Gods Studios partnering with Fremantle’s Beach House Pictures for a Singapore-set version.
Kelly Mi Li of Bling Empire fame will host the Singaporean edition, which comes following the format’s U.S. success on Prime Video. Created by Sonic Gods Studios’ Michelle Delamor and Chris Hayman, and produced by Adam Horner, it sees early-stage entrepreneurs competing to build, market, and scale new enterprises in just two months. The Singaporean-set edition will feature contenders from across the region.
“We’ve always built 60 Day Hustle with global scalability in mind,” said Horner, head of production at Sonic Gods Studios. “The format is designed to adapt to different markets while maintaining the intensity and authenticity that defines it. Singapore is a natural next step, with a strong entrepreneurial ecosystem and a new generation of founders ready to be showcased on a global stage.”
“With Beach House Pictures’ track record producing standout global series and premium unscripted content, we couldn’t have found a better partner to bring 60 Day Hustle to Asia,” said Hayman, co-founder of Sonic Gods Studios. “This is exactly how we’ve always envisioned the franchise evolving, as a global platform for entrepreneurship, culture, and storytelling.”
“We are thrilled to be working with Sonic Gods, who are amazing entrepreneurs themselves and have created a really dynamic and exciting business and IP,” added Jocelyn Little, co-founder of Beach House Pictures. “We believe that 60 Day Hustle is not only entertaining, informative, and inspiring, but also the type of innovative competition format the world needs right now.”
There’s more international expansion planned for the format, with additional territories in development.
“There are early-stage founders working to build their dream in every city in the world,” commented Delamor. “60 Day Hustle is designed not only as an accelerator to drive real growth, but as a platform to amplify and celebrate the incredible talent coming out of different countries and cultures. Bringing the show to Singapore is an exciting step toward building a truly global stage for the next generation of entrepreneurs.”
The Singaporean production will be led by Little and Donovan Chan, MD and creative director of Beach House Pictures, with Delamor, Hayman, Horner, and Li serving as executive producers.
