Co-developed by RTL Creative Unit and SimpelZodiak for Videoland in the Netherlands, Last One Standing, a new competition format, is being rolled out by Banijay Entertainment, which provided development funding for the brand as part of its Genre Accelerator Fund.
The show follows a group of celebrities living together in a minimalist camp as they take on fitness challenges devised by professional athletes. AI is used to track performance in real time as the celebrities battle it out to be the “last one standing.”
“As we continue our drive in the sportainment space, Last One Standing arrives at the right moment, built through a co-creation between SimpelZodiak and RTL Creative Unit,” said James Townley, chief content officer, development, at Banijay Entertainment. “Audiences everywhere are embracing fitness, prioritizing mental resilience, and investing in personal growth, and this format channels that movement into high-stakes, elite-level entertainment. The creative integration of AI elevates the format, offering real-time, data-led insights, delivering a universal, character-driven competition where performance is everything.”
Justine Huffmeijer, MD of SimpelZodiak, added, “We set out to build a premium challenge engine that’s both demanding and purposeful, showcasing extraordinary physical feats while inspiring viewers. From the AI-powered fit room to the precision-designed trials, the series reflects the cultural shift towards health, longevity, and performance, and we believe it’s primed to create a passionate, highly engaged community on and off-screen.”
SimpelZodiak co-developed Football Island, a football reality survival series with Banijay Benelux label Southfields and RTL Creative Unit.
