Banijay Entertainment launched The Bicycle Race, an adventure reality show created by EndemolShine Nederland and Talpa Studios for SBS6, as part of its LTVS lineup.
The Dutch edition encompasses eight episodes, following two celebrities as they team up with a partner, friend, or family member for a 12-day bike adventure across India.
James Townley, chief content officer, development, at Banijay Entertainment, noted, “This uplifting, visually striking and character driven adventure reality format combines jeopardy, scale, emotion, culture and strategy in a distinctive way. Showcasing it this week at our exclusive event for the London TV Screenings put its international potential at the forefront, and we expect this vibrant format will resonate across multiple markets.”
Rob van der Vleugel, MD at EndemolShine Nederland, added, “We are incredibly proud of our biking culture here in the Netherlands, but cycling across India takes the tradition to an all-new level. It pushes the teams out of their comfort zones and into the heart of local communities. It’s a feel-good and authentic reality adventure competition with a unique outstanding visual element: the bicycle. It not only shapes the visual identity, but is an incredible storytelling driver, placing the pairs in situations not seen in other reality competition shows. The Bicycle Race now gears up for its international debut with potential global partners this week.”
