Lorraine Kelly’s Norwegian Odyssey is a new three-part factual series for Channel 4 from Captive Minds, made in partnership with Norwegian coastal cruise operator Hurtigruten.
The linear show, developed with Channel 4’s Partner Lab, follows Kelly as she travels through Norway’s fjords, discovering landscapes, wildlife, food, and culture. Hurtigruten sponsored the program and features in the editorial, and is backing the series’ promotion across TV, streaming, and print.
Iain Powell, chief commercial officer at Hurtigruten, said: “For more than 130 years, Hurtigruten has been connecting people and communities along Norway’s coast, and this series celebrates that legacy while showcasing the beauty of the coastline we call home. It was equally rewarding to work with Lorraine, whose warmth, curiosity, and genuine love of travel make her the perfect guide to share Norway’s authentic, lesser-seen locations.”
Emma Hopkins, partner lab leader at Channel 4, added, “We’re excited to partner with Hurtigruten on a beautiful series. I think this is a perfect example of linear branded entertainment as it seamlessly weaves the brand in with an engaging concept that will meet audience’s desire to explore everyday experiences and connect with personal stories.”
